苹果重组AI高管团队，力图扭转Siri颓势

2025-03-20 16:25:50

苹果公司高管层大调整：AI战略重组引发业界关注

据多位知情人士透露，苹果公司正在进行近年来最大规模的高管层调整，这一重大人事变动主要围绕其人工智能（AI）业务展开。此次调整旨在解决公司AI项目进展缓慢的问题，重新规划未来发展方向。

消息人士指出，苹果CEO蒂姆·库克对现任AI负责人John Giannandrea在产品开发方面的表现感到不满，特别是在Siri语音助手和生成式AI等关键领域的进展滞后。为扭转这一局面，库克决定启用Vision Pro项目负责人Mike Rockwell，由其接管Siri业务线，直接向软件工程高级副总裁Craig Federighi汇报工作。

此次人事调整预计将在本周正式公布，正值苹果筹备6月全球开发者大会（WWDC）的关键时期。业内人士普遍认为，这一变动预示着苹果将在AI领域采取更积极的战略布局。

对投资者的影响：

1. 短期影响：人事变动可能引发市场对苹果AI战略稳定性的担忧，股价或将出现波动

2. 中期影响：新领导层有望加速AI产品开发，提升公司在智能设备领域的竞争力

3. 长期影响：成功的AI战略转型将巩固苹果在科技行业的领导地位，增强投资者信心

4. 风险提示：高管层变动可能带来业务调整期，需关注后续产品发布和市场反馈

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苹果重组AI高管团队，力图扭转Siri颓势

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