TikTok established a subsidiary in Zurich, Switzerland

TikTok Inc. has set up a subsidiary in Zurich, Switzerland, following recent forays into Switzerland by technology companies such as OpenAI and Anthropic to tap local talent. The social media platform, owned by ByteDance, was registered in the canton of Zurich last week, records show. The entity is a subsidiary of the TikTok UK company and is managed by Thomas Wlazik, the company's general manager for Germany, Austria, Switzerland and Israel. The registration records show that TikTok will carry out activities related to marketing, advertising and public relations, but cannot oversee, operate or manage its media and distribution platforms.