Starbucks is no longer open to everyone: you need to spend when you enter the store

On January 14th, according to the Wall Street Journal, in order to improve the environment in the store, Starbucks (SBUX. O) has revoked the open-door policy that allows everyone to enter the store. This month, Starbucks launched a new customer code of conduct in cafes across North America, designed to protect the personal safety of customers and employees and improve the experience. The code reverses a nearly seven-year policy that has allowed people to enter the store and use the restroom without consumption since 2018. The new policy also includes adding signs in the store that prohibit harassment, violence, threatening language, outdoor drinking, smoking and begging. The new customer code of conduct is intended to reverse the trend of declining traffic counting and falling sales, and attract more customers. "There is a need to reset expectations about how our spaces should be used and who uses them," said Sarah Trillin, president of Starbucks North America. Executives said customers wanted a clean, safe environment and employees expressed concerns about the way the coffee shop was open to everyone.