Whole Foods and other US food and beverage companies are accelerating their deployment of bitcoin payments and reserves

Israeli alternative protein company Steakholder Foods has approved the purchase of up to $1 million in Bitcoin, and CEO Arik Kaufman expressed optimism about the development of cryptocurrencies as an asset class. In addition, Santa Fe meat company Beck & Bulow supports online and offline Bitcoin payments, plans to convert 20% of its assets to Bitcoin and hold all Bitcoin revenue, and supports employee 401 (k) plans to invest in BTC.
Chipotle, Whole Foods and Starbucks already support Bitcoin payments through third-party payment platforms such as Flexa. Shareholders in Amazon, the parent company of Whole Foods, have proposed allocating at least 5 per cent of their assets to Bitcoin, a proposal to be considered at the 2025 AGM.