State Administration for Market Regulation: Quickly improve the supervision system in terms of platform rules, live e-commerce, etc

On January 10, Shu Wei, deputy director of the State Administration for Market Regulation, said at a press conference that in the next step, the State Administration for Market Regulation will focus on standardizing the market competition order in terms of promoting fairness and transparency of platform rules, reducing the cost burden of merchants on the platform, and purifying the ecology of the live broadcast e-commerce industry. Improve the normalized supervision system, and pay close attention to improving the supervision system of platform rules and live broadcast e-commerce. Focus on rectifying the phenomenon of using platform rules to undermine fair competition and infringe on the legitimate rights and interests of merchants and consumers on the platform, and crack down on false marketing in the field of live broadcast e-