Trump's company is considering developing a crypto payment service

On November 22nd, according to a trademark application filed this week, Trump Media Technology Group filed an application for a cryptocurrency payment service called Truth Fi and described it as a platform for crypto payments, financial custody services, and digital asset trading, according to the New York Times. The application did not elaborate on how the project would work or how close it was to fruition, but the move appeared to be an attempt by the group to diversify its business beyond social media platform Truth Social. Any large-scale crypto project would most likely require Trump Media Technology Group to acquire another company, as it has fewer than 36 employees. This week, the share price of crypto trading platform Bakkt soared after the Financial Times reported that Trump Media was in talks to acquire the platform.