Economic Daily: The European Union's heavy hand in governing the "apple tax" is not without inspiration for other countries and regions

On September 6th, the article said that public data shows that the "Apple tax rate" in the Chinese market is the highest in the world, charging 30% and 15% commissions for standard enterprises and small enterprises respectively. The high "Apple tax" has aroused strong dissatisfaction among app developers around the world. In many countries and regions around the world, Apple has been subject to antitrust investigations and lawsuits, the most typical of which is the European Union. At present, app developers in the European Union market only need to pay Apple 17% commission, and in a year's time, for most developers and subscribers, this proportion will be further reduced to 10%. Apple grew up and developed in the environment of American technological optimism. It was deeply influenced by the idea of "winner takes all", and its sensitivity to anti-monopoly and anti-unfair competition was relatively low. Its successive penalties in the European market, as well as its compromise and concession under heavy penalties, reflect that the European Union, as a market rulemaker, will not tolerate the behavior of monopolizing the market. This is conducive to preventing the disorderly activities of the main body of market activities from harming the interests of users and affecting the development of the industry. From this perspective, the European Union's experience of strictly regulating giants by law is not without inspiration for other countries and regions.