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Google Launches Its AI-Powered Video Tool

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2024-07-16 07:30:12

Technology giant Google on Monday rolled out the beta version of its new generative AI-powered video creation tool, Google Vids, to select users of its Workspace application suite for businesses.

“It’s here: Start testing Google Vids today," Google said in an email announcement. “Vids is an AI-powered video creation app that’s designed for work and deeply integrated with the Workspace suite you use every day."

"We’re excited to bring Google Vids into Workspace Labs," a Google community manager added in a forum post on Monday.

Google Vids uses Google’s Gemini AI and Vertex AI to create customizable presentations based on user prompts that include text, audio, and video. The company said Google Vids will first be available to “a select group of trusted testers” in Google Workspace Labs.

According to Google, Vids uses generative AI to create editable presentations that include royalty-free stock videos, images, voices, and background music. As with other Google Workspace products, users can collaborate on a shared project.

In a bid to broaden the appeal of its audio features, Google Vids also lets users choose from a variety of voices, from energetic, friendly, and calm, in different dialects, including American, British, and Australian English.

Google first announced the video presentation tool in April along with other additions to its Gemini AI.

In May, Google unveiled a host of AI-powered features for its Workspace suite of tools. While the majority of these new features were consumer-facing, Google Vids is currently only available for business and enterprise accounts.

Google did not immediately respond to requests for comments from Decrypt.

Last month, Google released its Gemini 1.5 Pro, an enhanced version of its flagship AI model, to developers. Along with Gemini 1.5 Pro, Google also introduced its open-source large language model Gemma 2, which offers faster responses and flexibility.

Another company utilizing generative AI to help business and content creators create eye-popping visuals is Canva, which released its AI-powered Magic Studio in October.

Edited by Ryan Ozawa.