HEYTEA suspends franchise applications, and all staff letters say "reject meaningless store scale invocation"

On February 10, the reporter learned that HEYTEA has recently suspended the application for store franchise. In response to this news, HEYTEA officials confirmed, saying, "After careful consideration, we have indeed temporarily stopped accepting business partnership applications." HEYTEA said that in the context of high homogeneity of product brands, oversupply of stores, and a general decline in operating efficiency, the industry continues to expand its scale, which may be more of an obsession with growth and capital, which is neither the needs of users nor the needs of partners, or even a kind of harm to partners.