The Trumps' coin issue has polarized opinion, with critics calling it a "pump-up" plan

The Trumps' "coin launch" has polarised opinion in the cryptocurrency industry, with some seeing it as an innovative venture and others as a predatory tactic to exploit the stickiness of Trump's fans. Kenneth Lamont, head of Morningstar, told investors not to trade in cryptocurrencies without proper knowledge of the risks involved. "If Trump follows through on his campaign promises, the cryptocurrency market could continue to soar. However, investors would do well to resist the fear of missing out and sit back."
Critics have called the launch of $TRUMP a classic "pull-up" scheme, in which insiders overstate the value of financial assets while holding most of the supply, only to sell their holdings for a profit, leaving other investors with the consequences of a collapse in value.