In the past seven days, Xiaohongshu's downloads in the United States have increased by more than 20 times month-on-month, and 22% of the total downloads since the beginning of the month have come from the United States

On January 16, the latest data obtained from Sensor Tower shows that it is estimated that in the past seven days (January 8 to January 14 local time), Xiaohongshu's mobile app downloads in the United States increased by more than 20 times compared with the previous seven days (January 1 to January 7 local time), and increased by more than 30 times compared with the same period in 2024. Since the beginning of the month, more than one-fifth (22%) of Xiaohongshu's total app downloads have come from the United States, compared with only 2% in the same period in 2024. In addition, the data also shows that Xiaohongshu's downloads in the United States increased by more than 130% year-on-year in December 2024.